This audit is designed to reveal the hidden gaps in your business. Most businesses are not failing because they are unlucky — they are failing because they are invisible, unstructured, and leaking customers daily.
Answer honestly.
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1
Infrastructure
The "Leaky Bucket" Test
Q1Can a new customer find your exact business location on Google Maps with correct details?
Q2Do you have an automated WhatsApp greeting or away message set up?
Q3Is your full price list available in your WhatsApp Catalog?
2
Trust & Authority
The "Scam Filter"
Q4Does your business have any form of verification or trust signal?
Q5Do you consistently show proof of customers, deliveries, or testimonials (recently)?
Q6Is your brand consistent across WhatsApp, Instagram, and TikTok?
3
Content & Attention
The "Visibility Engine"
Q7Do your videos immediately grab attention with a clear hook (problem or solution)?
Q8Are your videos formatted vertically (full-screen, 9:16)?
Q9Do your posts clearly tell customers how to buy (clear call to action)?
4
Growth & Conversion
The "Sales Engine"
Q10Do you track how many people message you daily?
Q11Do you follow up with customers who didn't buy?
5
Market Position
The "Who Are You?" Test
Q12Do you show up when people search for your product/service online?
Q13Do you post valuable or educational content — not just "Available / DM"?
Q14Can a customer pay and complete an order quickly without confusion?
Q15Does your brand feel unique, or does it look like every other business?